Are you an Easter feaster?

How’s the Easter stash looking? Done your Easter shopping yet? If the answer’s no, don’t worry, you’re not alone! Countdown have just released their figures based on last year’s Easter shopping, and their list of last-minute purchases bought after 10pm before Easter include Easter confectionery, hot cross buns, and everything you need for a long weekend, including bacon, eggs, milk, bread and chips.




We’re a nation of Easter lovers; based on the figures, Countdown expects Kiwis to munch their way through more than 530 tonnes of Easter confectionery this holiday. A little perspective: that’s three Boeing 747’s worth. (I’ve included the picture to help you imagine that one.) They are also expecting us to buy more than 13 MILLION individual hot cross buns. (That should make you feel better if you’re only eating one or two. Or three or four.)


I’m almost as much of a sucker for fun facts as I am a good choccie egg, so I thought I’d share a breakdown of some of our favourite Easter treats with you:

  • Kiwis’ favourite chocolate Easter treat continues to be marshmallow eggs, with five out of the top ten Easter products being marshmallow varieties.  Cadbury Creme Eggs are next most popular, with Countdown expecting to sell more than half a million eggs or Creme Egg multipacks.

  • It seems the traditional egg hunt on Easter Sunday is still a popular tradition, with 400 tonnes of chocolate eggs and confectionery packs sold.

  • New Zealanders will work their way through approximately 80 tonnes of chocolate bunnies and 13 million hot cross buns. If we placed these buns side-by-side it would stretch 780 km, which is the equivalent distance from Christchurch to Wellington, including the Cook Strait.

  • Traditional hot cross buns remain Kiwis favourite flavour, followed closely by chocolate.  To keep up with the demand for hot cross buns we will use more than 600,000kgs of South Island grown and milled flour, 55,000kgs of sultanas,  80,000kgs of currants and 12,000kgs of Hershey’s chocolate chips.

  • This one is particularly cool: A portion of hot cross bun sales is donated to the Countdown Kids Hospital Appeal which sees crucial medical equipment donated to children’s hospital awards across the country. This year, hot cross bun sales are expected to raise more than $100,000 for the charity.

  • Kiwis’ love affair with marshmallow eggs and hot cross buns starts months in advance, with sales of the Easter treats starting in January and peaking in the weeks leading up to Easter itself.  However there is still a lot of last minute shopping on Saturday night before Easter Sunday after 10pm, with Easter eggs, hot cross buns as well as bacon and eggs the most popular items. A late brunch is obviously key to Kiwis’ holiday plans.

  • More and more of us are using online shopping for their Easter plans than ever before, we’ve seen double the number of new shoppers trying online shopping for the first time in key holiday periods.