A few years ago, I was lucky enough to visit a vanilla plantation. Although I’d seen pictures of the vanilla flower, I had no idea of the true story behind the picking and packaging of this amazing plant. I’ve had a huge respect for growers ever since, especially those in Tonga, who are working hard to make vanilla growing sustainable for whole families.
2018 has been a big year for Heilala Vanilla with the celebration of its ten year anniversary and the planting of 100 acres of vanilla in Tonga. Next month, the beloved Kiwi vanilla company will be adding one more achievement to its repertoire with the unveiling of a brand refresh.
For the past six months, Heilala has worked with a leading design agency to refresh the brand and ensure it reflects the current purpose and mission of the company, now and into the future. Heilala Vanilla’s purpose is to empower women in South Pacific agricultural communities so their children have choices. This purpose is incredibly important to the Heilala business and acts as the company’s ‘north star’.
“Celebrating ten years of the brand is a huge milestone for us and it felt fitting to recognise the achievement with a fresh new look. As we move into the next phase of the brand we are committed to delivering top quality vanilla products while continuing our mission of being a purpose-led business, through supporting our vanilla growing communities in Tonga,” says Jennifer Boggiss, Heilala Vanilla CEO.
The refreshed brand identity has a greater focus on the consumer and will be rolling out across all Heilala products over the next few months. The first unveiling is the Baking Blend range, which comprises of Heilala pure vanilla extract blended with added natural vanilla flavours. Designed for the home baker, the range has also changed to a more baker-friendly format.
Heilala Baking Blend Vanilla Paste will move to a squeezable aluminium tube, to eliminate mess and reduce product wastage.
The refreshed range will be rolling out onto supermarket shelves throughout New Zealand from 1 November.
To celebrate the brand refresh, Heilala has also launched two limited edition baking packs just in time for Christmas. The Vanilla Collection and the Junior Baking Box are ideal gifts (or a treat for yourself) to ensure your festive baking is a hit this holiday season.
The Vanilla Collection comprises of three pantry essential vanilla products ideal for all baking and dessert creations – Vanilla Syrup (125ml), Baking Blend Vanilla Extract with added Natural Flavour (125ml), Baking Blend Vanilla Bean Paste, along with artisan measuring spoons and a recipe card for added baking inspiration.
The Junior Baking Box features vanilla in two formats to make kids baking fun, easy and delicious. It includes Vanilla Syrup (125ml), Baking Blend Vanilla Extract with added Natural Flavour (125ml), an apron and two cookie cutters, along with a recipe card for the junior baker in your household. This kit is sure to make the little ones baking far from vanilla!
Both kits have an RRP of $21.95 and are available from selected New World supermarkets and www.heilalavanilla.co.nz for a limited time.